Design
for the PPL

SPOKANE, WA

From our first conversation, Erin Haskell Gourde, owner of architecture and design firm Design for the PPL, made it clear that the focus, inspiration and magic behind her company are the people she works with -- from her team to contractors and clients. 

Her people and their personalities, coupled with her near-psychic ability to look at a space and know "instantly" what it should become, was the inspiration behind her new mission statement and tagline: READ THE ROOM.

The tagline, the firm's design style and Erin's confident, non-conformist attitude all were considered while creating the brand identity for Design for the PPL. Modern art-inspired vibes are the basis of a series of beautiful, avant-garde typefaces and a palette that serves as art museum walls - a series of creamy whites that allows the firm's work to stand out as the centerpiece.

SCOPE OF WORK:

Brand Strategy
Complete Brand Identity
Copywriting
Custom Website
20 Client Collateral Touchpoints

Website buildout and brand support by Katrina Hartwig | Brand Photos by Nichole Mischke